EN 
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PTWe are FDJ NINCO S.L.U., the Spanish company behind the Ninco and Chicos brands. For over three decades, we have been doing what we love most: designing innovative toys that spark excitement, a competitive spirit and a sense of adventure in children and enthusiasts of all ages.
We started out in 1993 in Barcelona with a clear ambition: to create quality products that could thrill both the very young and the young at heart. From day one, innovation has been at the core of everything we do — and that commitment quickly made us a benchmark in the industry.
In 2020, Ninco Desarrollos and Fábrica de Juguetes came together to form FDJ Ninco, bringing decades of expertise under one roof and uniting two teams that have always shared the same goal: putting smiles on the faces of everyone who plays.
Who we are
From our home in Ibi, Spain's renowned Toy Capital, we design, develop and distribute toys and leisure products that have found their way into the lives of millions of people around the world. Our products reach over 75 countries — from Europe to the Americas and Asia — because the love of play knows no borders.
Today, the Ninco range goes far beyond where it all began. RC cars, drones, boats, planes, robots, skates and slot racing circuits all sit under one roof, united by the same standards of quality and innovation that have always defined the brand. Our portfolio now includes a set of well-established sub-brands: Ninco, NincoAir, NincOcean, NincoRacers, NincoWheels and Nbots.
What drives us
At Ninco, we believe the thrill of play has no age limit. Every product we develop is built to surprise, to challenge and to create moments worth remembering — from the very first slot circuit to the latest remote-controlled drone.
That same drive led us, in 1999, to become the global standard for competitive slot racing, with a presence in over 90% of clubs worldwide. In 2006, we expanded into radio control, broadening our world without ever losing sight of what makes us who we are: products that combine outstanding design with top-tier performance.
Our story, your trust
More than 30 years of innovation in the toy industry are not built by chance. They are built by listening to enthusiasts, embracing new technologies and holding firm to one promise: that every product we make will last, will perform and, above all, will bring joy to whoever gets their hands on it.
Today we are proud to be part of the Educa Borrás Group, a leading European name in play and educational leisure — which means we can keep growing and bring you exciting new experiences every year, designed for everyone.